Are you feeling overwhelmed with all the moving parts of your business? Is it getting increasingly difficult to find time to work on your business because you’re stuck working in it? Are you tired of being chained to your desk, longing for a way to simplify your business so you can create work/life balance?
In this blog post, I’m sharing three tips to simplify your business, so you unchain yourself from your desk.
How To Simplify Your Business
When you start your business, you’re full of enthusiasm. You don’t mind the long hours spent building websites, writing cash flow projections and laying the groundwork for success. However, that initial excitement can turn to frustration when your relentless workload never lets up.
I know the feeling because I’ve been there too.
I spent many hours sitting at my desk, preparing marketing, doing paperwork and answering client calls. Increasingly annoyed at how little time I had to enjoy the parts of my business that inspired me. Eventually, I reached the point where I knew if something didn’t change, I was going to burn out and close my business. Luckily, a friend introduced me to a business coach who gave me one piece of advice that changed everything for me.
What was that piece of advice? To change my mindset from resistance to ease. It sounds simplistic. But what that business coach showed me was that I had a deep-seated belief that running a business had to be difficult, when the opposite is true. If I choose to allow it to be easy, I will find ways to simplify my business processes and therefore cultivate a work/life balance.
Once I accepted her advice and began to work on my mindset, these are the three things I did to simplify my business.
Defined My Core Values and Offerings.
The first step to simplify my business was to get clear on my core values and define my offerings. Too often we get caught up on being everything to everyone. By becoming clear on what my businesses core values were, and I was able to set boundaries around my offerings.
How This Will Help You To Simplify Your Business
Chances are you’ve forgotten why you got into business in the first place. By defining your core values, you will remind yourself of your businesses purpose, thereby helping you define your offerings.
The more services and products you offer, the more work you make for yourself, and the more you dilute your brand. Let me give you an example:
My first business was a boutique inner-city Pilates and Personal Training Studio. My clients were loyal and enthusiastic about every class I put onto the timetable, that is, until I started following trends. When I added Barre into my timetable, I attracted a lot of young university students who were not my usual clientele of middle-aged, successful businesswomen. You may think that attracting a new market would be good; unfortunately, it increased my workload without bringing enough income to make it worthwhile. For less than a hundred dollars a week, I had added at least another 2 hours of work in planning, creating a playlist and practising the moves. All this before I even taught the class!
If I had stuck to my core values, I wouldn’t have added the class. Instead, I would have opened more space in one of my existing classes, or offered something extra to my loyal clientele.
With that in mind, clear some time in your schedule today and write down your core values.
- Why you’re in business
- What your business stands for
- Whom your business serves
Now, look at the products and services you’re offering and get rid of anything that doesn’t serve your ideal client.
I Allow It To Be Easy
Check-In With Your Systems
Every business needs systems to help things run smoothly; however, sometimes, those systems get convoluted—Check-in with how your business runs. Do the systems that you use help you to streamline your workflow, or are they making things harder?
Check for problems like:
- Double handling
- Outdated practices
Systems are supposed to simplify your business, and if not updated from time to time, they can do the opposite and become a hindrance to your workflow.
How’s Your App Situation?
Ah, technology. Whether you love it or hate it, you can’t escape it. But are the apps you’re using helping you to streamline your business workflow? Or are they adding more complications than you need?
When I decided to simplify my business, I had a long look at all the apps I used and realised that some of them were simply a waste of money. Paying monthly subscriptions to apps that don’t add anything to your business workflow is one of the reasons that you find yourself chained to your desk.
To Simplify Your Business:
- Make a list of all the apps you’re currently using.
- For each app, make another list of what it does to help your business workflow.
- Look at your list objectively and ask yourself:
Does this app save me time working on my business?
Is what it does worth the money I pay to use it?
Is there a way I could do this easily, without the monthly subscription?
Now decide if it’s worth keeping the app or not.
This step will simplify your business in two ways:
While technology can be an excellent help in your business, if you’re not vigilant, it can become more of a hindrance than a help. Getting rid of apps that are not simplifying your workflow will help you avoid overwhelm in your business.
Keeping overheads down will result in more money in your pocket, resulting in less time spent at your desk.
Some apps that I would never be without include:
Canva. Excellent for quickly creating marketing material and making my business look professional without hiring a graphic designer.
Later. My favourite tool for scheduling Instagram and Facebook posts.
Tailwind for scheduling Pinterest.
My final tip for simplifying your business
The most significant breakthrough I had after talking to my business coach was to allow my self to keep things simple. Stuck to my computer, where I see it every day as I sit down to work is this affirmation:
I allow it to be easy.
I repeat it out loud before I start my days work, and every time I find myself getting caught up and stressed out, I remind myself:
“I allow it to be easy.”
Simplifying your business is about your mindset. Do you believe that running a business has to be difficult, or do you allow it to be easy?
For me, I choose to allow it to be easy. Ind doing so, I’m better positioned to serve you, my customer, and to create a good income, while having a work/life balance.
If I can do it, you can too.
I hope these three steps help you to simplify your business so you can enjoy serving your clientele and still live a good and balanced life.