do you need social media for business?


I want to ask you a question. You may find it a little controversial but here goes: Do you need social media for your business?

The horror! Are you thinking maybe this woman is a bit of a Luddite and now you’re wondering if it’s even worth continuing to read this post?

We are sold this idea that social media is the bee’s knees of online marketing and that it is crucial to your business. But stop and think for a moment. Will social media serve your business in the way you want it?

To answer this question, we need to start with another.

What do you want from your social media?


Let’s get real and leave behind the fanciful notions that social media is a great way to stay in contact with friends, family and acquaintances. Those days are long gone, social media now exists to mine your data so they can sell your information on to advertisers. Good news if you’re an advertiser who spends good money on advertising to people on Facebook and Instagram and the like. Even better news if you’re savvy at Facebook ads, understand the intricate ins and outs of the process and have a good grasp of how to set up funnels and QR codes. If you don’t, well, you can always hire someone who does. Perhaps pause a moment and think about what it is you want from social media for your business.

• Do you want another touchpoint for your clients?

• Do you want to create a group for conversations and community amongst your customers?

• Do you want to attract new customers and find potential clients?

• Do you want to share your expertise with a broad audience?

• Do you want to create a group of like-minded people that you can mine for ideas and get feedback on your products?

• Do you want to extend communications with your tribe?

• Do you want more exposure for your business?

Once you’ve answered this question, it’s time to ask some more…

What is your social media strategy?


Long gone are the days of merely starting a new Facebook page and asking a few friends to like it and then watching it grow from there. If you want followers or group members, you need a comprehensive strategy.


What is your marketing budget?

Yes, you may see those people online who spruik how they built their huge following organically without a single ad. Let me be clear; they’re fudging the details a bit, or they are outright lying. Ironically, usually, when you see those messages, they’re delivered in the form of an ad.


How much time are you willing to give to social media?

Consider the time spent creating a strategy, the content creation, the answering of questions, the reading of comments, the checking of metrics. It’s all time-consuming. Are you willing to put that time aside every day to implement your social media strategy? Could that time be better spent elsewhere in your business? Are your ideal clients on social media? It’s possible that either:

  • Your ideal clients are not social media lovers.
  • Your ideal clients would not look for your business on social media

Think about that for a moment. Do you look for your next hairdresser on social media? Or when you need a plumber or tradesperson, do you pop on Facebook to check out their reviews?

Social media for business is not an easy game to play. 

Look long and hard at your business strategy. At the people you’re trying to reach and the amount of time and money that you need to invest in a substantial social media presence. You may find that your business would be better served if you put your time and energy elsewhere.                   
But, if you have decided that your business does need social media; do yourself a favour and grab my book, How to Build an Authentic Business. Sustainable Business Advice for Quiet People and Introverts. It’s full of strategies to help you be authentic and build a strong social media following for your business using your quiet strengths.