Hi, I’m Cindy Johns.


I’m so glad you’ve found your way here.

I started my first business in my early 20’s, giving women free facials in my spare room in the hope that they would go on to purchase skin care products from me. Your typical MLM set up really. From those humble beginnings, I went on to own successful boutique fitness studios, sell real estate and launch an online coaching business.

All of that qualifies me to call myself an “entrepreneur”, but it’s not a title I use comfortably. For two reasons:

The word “entrepreneur” comes loaded with preconceptions. It’s a title that conjures images of flashy cars, big ego’s; clothes stuffed wardrobes, money above all else mentality and a working 24/7 ethos.

I’m not like that at all (except for the clothes stuffed wardrobe. That I do have)

My approach to life and business is a simpler one. I like to run businesses that make a lot of money without me having to work 24/7. I prefer to be walking a beach with my husband and rescue dog Bruno, then sitting behind a desk.

And the second reason I find the title “entrepreneur” uncomfortable is because many people think of entrepreneurs as the flashy, attention-seeking, lone wolf, success at all costs type.

That is definitely not me!

I’m about making money while making a real impact on people’s lives. If I take a step up, then I want to take everyone around me to level up too.

I’m an introvert with a gift for making business (and life) simple.


It’s how I live my life. Before I start any new project, whether that’s redecorating my home, writing a book or launching a new business – I start with a simple question:


How can I simplify this?


Life is difficult sometimes; you can’t escape that. But it doesn’t always have to be hard.

And being in business doesn’t have to be a constant struggle either.

So welcome to my part of the online world. I’m here to help women like you let go of the daily grind and begin to live a simpler life.

If you’re interested in simplifying your life, start here but if you’re looking for strategies to make your business easier and simpler to run, start here