7 Simple Tips To Create An Engaged Facebook Group
Facebook groups are all about connection. Why do you join a Facebook group?
I join because I’m interested in the subject and I’d love to connect with other people who have similar interests.
A highly engaged Facebook group offers a place where people with similar interests or like minds can meet online to discuss ideas, to receive and give support. Done well, a Facebook group can become an online community.
Done really well, a Facebook group can be a place to create community and a tribe of people who support your business. Without having to be pushy or salesy, you can use your highly engaged Facebook group as a way to push sales and increase your business revenue.
So how do you create a Facebook group that is engaged and full of community?
That helps you increase business revenue without you having to force your products/services down people’s throats?
Here are my 7 simple tips for creating an engaged Facebook Group
1. Be specific about whom you want in your group
If you’re serious about growing your business, then you already know who your ideal client is. So this tip is easy, create a group that your perfect client would love to be a member of.
2. Be strategic with your questions.
Facebook allows you to ask your prospective members a series of questions before they’re allowed to join. To ensure you don’t get 100 lurkers, wannabes or people who don’t fit your client avatar, be strategic with the questions you ask.
If your group is for introvert entrepreneurs, instead of asking
are you an introvert?
What do you feel is your biggest introvert strength?
Anyone can simply answer yes to the first question, but having to think about a response does one of two things.
- It filters the committed people with a bit of self-awareness from would be lurkers and gatecrashers who are only there to consume
- It helps you with market research and knowing how to serve your group members.
And don’t let people into your group unless they’ve answered your questions. Even in the early stages when you’re trying to build your group. What’s the point in having a huge member count if no one is engaged? If they can’t be bothered answering a few simple questions to get into the group, do you think they will be bothered to engage with you once they’re in?
3. Set strict group rules.
Set them, make sure everyone understands them and enforce them!
Having clearly defined rules from the outset allows people to feel comfortable that they won’t be attacked or ridiculed for voicing opinions.
4. Communicate clearly.
Keep every communication within the group positive and upbeat. People are there to be inspired and engaged; there’s enough grumbling out there in the real world.
Keep your visuals consistent.
Your visuals are as much a part of your brand vocab as anything you write or say. Keep them on brand and consistent. Remember too – a picture speaks a thousand words. Use your visuals as a means of communicating with your group members.
5. Post regularly but don’t hog the limelight.
This tip is the secret to building trust and encouraging people to buy your products without you being salesy. Your Facebook group is about engagement more than promoting your business 24/7.
Comment and encourage other members when they post items and updates that serve the group as a whole. This builds trust for you and your brand. People want to be heard, so go ahead and listen to them. The more often you’re seen encouraging people, the more trustworthy you become. When commenting on others posts add something to the conversation, go beyond dropping an emoji. You may not want to hear this but – emojis are lazy! And the algorithm doesn’t even count them as engagement! That’s right – even the algorithm thinks emojis are pointless on their own. You need a minimum of 4 words for your comment to count as engagement.
If someone leaves a post or comment that is against your rules, be gracious and let them know why their comment/post isn’t welcome. Avoid the immediate delete (unless it’s offensive)
Tag members in conversations if you think they’d be interested or have something useful to add. Doing so create a feeling of inclusion and allows everyone to bounce ideas off each other. It also shows that you’re paying attention to people and their interests.
6. Welcome new members regularly.
Make them feel at home from the start. And encourage your other members to embrace them too. I was a member of a group that welcomed every new member and asked existing members to leave a welcome gif in the comments. Not only was it great for the newbies, but we all got a laugh out of the hysterical gifs some people posted. Make things fun and upbeat and welcoming for everyone.
7. Set time aside specifically for your Facebook group.
Too much time spent on social media is not good for anyone’s wellbeing. That’s why I recommend scheduling 20-30 minutes every day to spend in your group. Use this time to scroll comments and posts, add your own comments and answer questions. I would also use this time to go live, which is great for engagement. But once those 20-30 minutes are up, leave the platform altogether. You’re a busy entrepreneur; you don’t have time to lose scrolling and being unproductive on Facebook.
Creating an engaged Facebook group doesn’t have to be complicated.
Put these seven simple tips to good use, and I’m sure you will have a group buzzing with conversation in no time.